Is this the help you need?
For a business or app with a clear offer, an appropriate destination and a realistic budget for testing. Before setting up ads, we need to know what a useful action looks like: an inquiry, a purchase or another measurable event.
I have experience with Google Ads, formerly AdWords, and Apple Ads. We choose the platform and campaign scope around your actual goal. Creative, targeting and the destination need to make sense together; an ad cannot resolve a confusing offer by itself.
Advertising platforms and project types.
We choose the platform around your offer and audience. These are separate scopes, not a promise that one small monthly allowance covers every channel.
Google Ads
Search campaign planning, ad copy, keyword and destination review. Other Google campaign types depend on the agreed goal, assets and measurement.
Apple Ads
Campaign support for an eligible App Store app, including the agreed keyword, listing and campaign review.
Facebook & Instagram ads
Meta campaign setup or review, audience and offer planning, and alignment between ad creative and the landing page.
YouTube campaigns
Campaign planning and review using approved video assets. Filming, video editing and new video creative are separate deliverables.
Choose the kind of help you need.
- One-time campaign setup: a defined account/platform and campaign, quoted before work begins.
- Existing-account review: agreed campaign analysis and written recommendations, quoted as a standalone project.
- Ongoing management: proposed from $125/month for one campaign on one platform, with up to 60 minutes of review, adjustments and reporting combined.
Landing-page design, graphic or video production, tracking repairs and additional platforms are separately scoped. You approve the advertising budget; media spend is paid separately through your account.
What the work includes.
The proposal names the deliverables for your project. This is the starting scope for this service.
- Campaign objective and agreed platform/account scope.
- Setup or review of the agreed campaign structure and ad copy.
- Landing-page alignment recommendations for the intended action.
- Up to 60 minutes monthly for review, adjustments and a concise report on one campaign, using available platform data.
From your first email to handoff.
Review the offer
Share the business or app, destination URL and campaign goal. We agree on the platform and what will be measured.
Prepare the campaign
Build or refine the agreed campaign, review copy and confirm the platform spending limit before launch.
Review and adjust
Inspect the available results within the agreed cadence and document changes or recommendations.
Price, scope and separate costs.
The proposed fee covers limited management work, not media spend. Initial setup, tracking repairs, additional platforms, creative production and landing-page builds may require separate quotes. Platform approval and ad performance cannot be guaranteed. Account access and live spending actions require your authorization.
Your proposal confirms the deliverables, revision allowance, responsibilities and schedule. If the work changes, we agree on the additional scope before proceeding.
Questions about paid advertising.
Is the ad budget included?
No. Platform ad spend is separate from my management fee and should be paid through your own advertising account.
Can you help an app?
Yes. Apple Ads is relevant to app discovery, subject to the app, account eligibility and the campaign scope.
Will you promise a cost per lead?
No. Results depend on the offer, market, platform and budget. The proposal defines the work and measurement rather than guarantee returns.
Can you review an existing campaign?
Yes. A one-time review can be scoped separately if ongoing management is not what you need.